Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Spam - The sending of unsolicited emails or newsgroup posts in bulk often containing commercial advertising messages. Considered bad netiquette, bad business and illegal in some US states. The opposite of spam would be permission based email whereby customized information is emailed to individual users who have previously requested such information. See opt in.

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CPD

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CPM

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AdNetworkStats is a resource for finding the average number of defaults and net CPM figures that publishers have reported from many major online advertising networks. Find out who has the highest CPM and the lowest number of defaults.

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Defaults - Term used by ad networks to describe a type of banner that is served to a site when no paying banner is available. Usually a PSA type of advertisement unless the ad network permits publishers to specify their own default advertisement.

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