Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

Total Terms

241

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Registration - A process by which visitors to a web site are either requested or required to register certain details about themselves in order for complete access to the site. Depending on the level of the data requested, it may enable web sites to target advertisements to their registered users more effectively and track unique visitors.

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CPD

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CPM

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AdNewsDaily is a advertising news site updated throughout the day. Visitors can read the latest news headlines from around the Internet or search for news by many major companies. You can also launch a desktop news window that will automatically update itself.

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Creative - The technology used to create a banner or other type of advertising material. Common creative types include GIF, JPEG, Java, HTML, Flash or streaming audio/video.

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