Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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CPM - Cost per thousand (CPM) is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner. The "M" in CPM is from the Roman numeral for 1000. The Roman numeral M was derived from the latin word "mille" meaning "thousand".

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CPTM - The cost per targeted thousand impressions (CMPT) is the same as CPM but used when referring exclusively to a targeted campaign.

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