Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Pop Up - A type of advertisement that is automatically displayed in a second smaller browser window apon loading or unloading a normal web page. Pop ups advertisements tend to cost advertisers more since their visibility is higher but are often considered annoying by web site visitors since they are considered obtrusive.

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CPD

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CPM

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AdServerStatus is a network diagnostic tool that assists in identifying the status of major ad servers on the Internet. Online tools include the ability to easily ping a server, run a port test or run a traceroute to identify the current status of over 1000 ad servers.

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CPT - One of the types of CPA, a cost per transaction (CPT) method allows advertisers to pay whenever a visitor who clicked on their advertisement generates a transactionusually a sale. Prices typically range from $1 to $25 or if a percentage of a sale 10% to 25%. This is an ideal method of payment for advertisers who want to guarantee only the number of paying customers as a result of a advertisement.

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