Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Banner Exchange - A Internet service that provides free banner impressions to those willing to place free banners on their sites. A typical exchange ratio is for every 2 banners one shows for free, they get one of their banners shown for free on some one else's site. The company running the banner exchange takes the other impression and tries to sell it.

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CPD

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CPM

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AdRatesOnline is a free B2B marketplace for the buying and selling of online advertising. Web site publishers can quickly create online media kits while advertisers can easily search or browse publishers listings for the perfect match.

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CPS - One of the types of CPA, a cost per sale (CPS) method allow advertisers to pay whenever a visitor who clicked on their advertisement generates a sale. Prices typically range from $1 to $25 or if a percentage of a sale 10% to 25%. This is an ideal method of payment for advertisers who want to guarantee only the number of paying customers as a result of a advertisement.

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