Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

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Testimonial - A statement, often given by a celebrity or satisfied customer, affirming the value of a product, event or service. For example Tiger Woods, considered one of the best golfers, might be quoted about how a certain brand of golf balls are the best.

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CPD

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CPM

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CPM - Cost per thousand (CPM) is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner. The "M" in CPM is from the Roman numeral for 1000. The Roman numeral M was derived from the latin word "mille" meaning "thousand".

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