Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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Make Goods - Adjustments made by a publisher to an advertiser to make up for a shortfall in contracted ad impressions or errors.

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CPD

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CPM

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CPL - One of the types of CPA, a cost per lead (CPL) method allows advertisers to pay for every lead or customer inquiry that resulted from a visitor who clicked on a their advertisement. Prices typically range from $1 to $10. This is an ideal method of payment for advertisers who want to guarantee only the number of potential customers with an interest generated as a result of a advertisement. Also known as cost per inquiry (CPI).

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