Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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WAIS - A wide area information server (WAIS), pronounced "ways" is a older part of the Internet that allows one to search through gopher databases. Useful for finding scientific or technical information.

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CPD

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CPM

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AdBizStocks is a resource for getting quick access to stock and other financial information on publically traded advertising companies. Access links to quotes, charts, analyst ratings, SEC filings, annual reports, fundamentals, intraday, insider trading & more.

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Clicks - The number of click throughs that have occurred as a result of a user clicking on a banner and being redirected to an advertisers web page.

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