Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

Total Terms

241

Featured Term

Above The Fold - Any area of a web page that is viewable without the viewer having to use the vertical scroll bar. Ad space in this area is usually more expensive since it is more likely to be viewed by the visitor.

Newest Term

CPD

Popular Term

CPM

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AdNetworkInfo is a resource dedicated to information on online advertising networks. Get contact information, reviews and ratings on all the major ad networks.

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Click Through - The action of clicking on a banner and having ones browser automatically redirected to the web page a banner is hyperlinked to.

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