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Online Advertising Glossary

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Campaign - The process of planning, creating, buying and tracking an advertising project from start to finish.
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AdBizEvents is a database of advertising events including seminars, trade shows, meetings, exhibitions & more. Get event names, dates, costs, and contact info.
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Clickstream - The path a visitor takes while navigating from site to site or from page to page within a web site. Useful to publishers to see what path people are taking before leaving their site.

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