Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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Affinity Marketing - Any marketing effort including email promotions, banners or offline media aimed at consumers on the basis of established buying patterns. For example a book store might send an email advertisement to all customer who had previously bought mystery books with a headline of "New mystery books released this week."

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CPD

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CPM

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AdJobsOnline is a marketplace for advertising jobs and career opportunities. Companies post available positions you can search or browse. Positions from large and small agencies seeking employees and contract workers.

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Banner Exchange - A Internet service that provides free banner impressions to those willing to place free banners on their sites. A typical exchange ratio is for every 2 banners one shows for free, they get one of their banners shown for free on some one else's site. The company running the banner exchange takes the other impression and tries to sell it.

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