Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

Total Terms

241

Featured Term

Splash Page - Also known as a "jump page", a splash page is special entrance page to a site. Advertisers often use it to direct people who click on a particular banner to more information about what the banner was regarding rather then sending them directly to the sites homepage. This can be useful for banners advertising free registrations, contests, coupons or other special offers the advertiser does not want to put on the sites main page. Can also help track click throughs.

Newest Term

CPD

Popular Term

CPM

Add A Term

AdBizInfo Network

AdBizInfo
AdRatesOnline
AdNewsDaily
AdNetworkInfo
AdNetworkStats
AdServerStatus
myAdLinks
AdGlossary
AdBizStocks

AdBizStandards
AdBizEvents
AdJobsOnline
AdBizChat
iAdServer

Featured Site

AdBizStocks is a resource for getting quick access to stock and other financial information on publically traded advertising companies. Access links to quotes, charts, analyst ratings, SEC filings, annual reports, fundamentals, intraday, insider trading & more.

Sponsored By

Banner Burnout - A term used to describe an event when a banner has been shown to the same visitor(s) to the point where the click through rate has dropped dramatically. Rotating banners helps to reduce banner burnout.

Back To Main Page