Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Banner Exchange - A Internet service that provides free banner impressions to those willing to place free banners on their sites. A typical exchange ratio is for every 2 banners one shows for free, they get one of their banners shown for free on some one else's site. The company running the banner exchange takes the other impression and tries to sell it.

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CPD

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CPM

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AdBizChat is a online meeting place for those interested in chatting about advertising. You can get a question answered or just join in on a advertising discussion with other publishers and advertisers in real time.

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CRM - Customer Relationship Management (CRM) refers to how a company manages data about its customers.

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