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Online Advertising Glossary

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Copy Writing - The process of writing text for an advertisement that gets readers attention, generates interest and desire and prompts action.
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Bandwidth - The amount of data (text, video, sound, images, animations) that can be moved through an Internet connection. The amount is typically measured in bits per second (bps). A high speed Internet connection such as a cable or DSL modem provides more bandwidth than a 56K dial up modem. Also know as throughput.

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