Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Applet - A program written in Sun's Java programming language which allows viewing of simple animation on web pages.

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CPD

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CPM

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AdRatesOnline is a free B2B marketplace for the buying and selling of online advertising. Web site publishers can quickly create online media kits while advertisers can easily search or browse publishers listings for the perfect match.

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Comp - Short for comprehensive it is a layout prepared to resemble, as closely as possible, the finished project. Comps are often created for ads, brochures, packaging, etc.

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