Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Backbone - That part of the Internet infrastructure consisting of high speed telecommunications lines that carry the bulk of Internet traffic to smaller regional networking companies and ISPs. If there is a problem on the backbone web pages and banner advertisements may not load as fast or at all.

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CPD

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CPM

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AdBizStandards is a reference page of all the IAB proposed standards for online advertising media. Includes examples of each type of ad, dimensions, and names so you can be sure you are offering industry standard sizes to your advertisers.

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A/E - An account executive (A/E) is an advertising agency employee assigned to a client and responsible for overseeing the services provided to the client.

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