Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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Insertion Order - A online or printed document that specifies the details of an advertising campaign. The terms of the agreement may also be specified on the insertion order or they may be placed in a separate document but are almost always referred to the insertion order if not present.

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CPD

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CPM

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Audited - The process of reviewing advertising statistics for errors and making any needed adjustments for accuracy. This may occur anytime after an advertising campaign has begun, but usually occurs after the campaign is finished. Ideally performed by a 3rd party.

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