Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

Total Terms

241

Featured Term

Affinity Marketing - Any marketing effort including email promotions, banners or offline media aimed at consumers on the basis of established buying patterns. For example a book store might send an email advertisement to all customer who had previously bought mystery books with a headline of "New mystery books released this week."

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CPD

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CPM

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