Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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Alt Text - Short for alternative text (Alt Text). Alt text is HTML code that allows an HTML coder to add text to a graphic that is visable to those that have images disabled or those that hover their mouse over a banner advertisement. Often used by advertisers to reinforce a message or call someone to action such as: "Click Here".

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CPD

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CPM

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AdBizStandards is a reference page of all the IAB proposed standards for online advertising media. Includes examples of each type of ad, dimensions, and names so you can be sure you are offering industry standard sizes to your advertisers.

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Console - A type of popup window. Pop up windows that launch when a visitor leaves a site are often called exit consoles.

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