Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Browser - A computer software program that enables one to access and view text or graphical web pages on the world wide web (WWW). Two popular browsers include the Microsoft Internet Explorer and Netscape Navigator.

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CPD

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CPM

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AdRatesOnline is a free B2B marketplace for the buying and selling of online advertising. Web site publishers can quickly create online media kits while advertisers can easily search or browse publishers listings for the perfect match.

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Copy Writing - The process of writing text for an advertisement that gets readers attention, generates interest and desire and prompts action.

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