Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Text Links - Text that is hyperlinked to another web page. Can be found on web sites or in newsletters and email. Often identified by appearing in blue with a line under it. When clicked on, the visitor will be taken to the page the text was hyperlinked to.

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CPD

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CPM

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AdNewsDaily is a advertising news site updated throughout the day. Visitors can read the latest news headlines from around the Internet or search for news by many major companies. You can also launch a desktop news window that will automatically update itself.

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CTR - Abbreviation for click through rate. The rate at which viewers click on an advertisement.

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