Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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EPC - Abbreviation for earnings per click. Calculated by deviding the total earnings from click throughs by the number of clicks.

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CPD

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CPM

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AdNewsDaily is a advertising news site updated throughout the day. Visitors can read the latest news headlines from around the Internet or search for news by many major companies. You can also launch a desktop news window that will automatically update itself.

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Direct Marketing - The process by which an advertiser sends their advertising message directly to their customers or potential customers. Two popular forms of this are direct marketing by telephone and mail.

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