Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Console - A type of popup window. Pop up windows that launch when a visitor leaves a site are often called exit consoles.

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CPD

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CPM

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AdServerStatus is a network diagnostic tool that assists in identifying the status of major ad servers on the Internet. Online tools include the ability to easily ping a server, run a port test or run a traceroute to identify the current status of over 1000 ad servers.

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Acquisition Cost - The cost to an advertiser to gain a new customer. Advertisers take into consideration the amount of revenue potential from a potential customer over a life time in order to determine the maximum acquisition cost.

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