Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Button - A type of advertising unit that is smaller than a banner and usually placed in parts of a web page where space is limited such as in narrow columns on the left or right side of a page.

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CPD

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CPM

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AdBizStandards is a reference page of all the IAB proposed standards for online advertising media. Includes examples of each type of ad, dimensions, and names so you can be sure you are offering industry standard sizes to your advertisers.

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AIDA - Stands for attention, interest, desire, and action (AIDA). This is a historical model of how advertising works, by first getting the consumer's attention, then their interest, etc.

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