Ad Glossary - Internet's largest online advertising glossary. Find over 150 definitions of common advertising words, terms, jargon, meanings, abbreviations and symbols.

Online Advertising Glossary

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241

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Exit Exchange - An arrangement between two or more sites in which each site shows advertisments for other sites in exchange for the others doing the same.

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CPD

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CPM

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AdNewsDaily is a advertising news site updated throughout the day. Visitors can read the latest news headlines from around the Internet or search for news by many major companies. You can also launch a desktop news window that will automatically update itself.

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AAAA - Founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide.

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